Strategic partnership
A Slack channel nobody answers on Fridays. A quarter of the fee buys the work; the rest buys their office, their sales team and the pipeline they built with your budget.
Translation: Overpriced by designThe anti-agency
ASO agencieslove spendingyour money.Flip the switch.
01 — What you're actually paying for
Hover a row to unredactMonthly reporting
Your own store described back to you in their brand font, exported from the tool you already pay for. Movement everywhere, installs nowhere.
Translation: Tons of talk, zero resultTop-100 clients
A wall of logos they never moved. Ask which listing they wrote, which keyword they won, which test lifted conversion. Watch the room go quiet.
Translation: Fancy logos, no proof02 — The kill switch
One of these two
is doing the work
AgencyDirect
Option A — the agency Cut off
You brief a salesperson; a junior does the workLocked retainer, whether they ship or notReports that describe the store, not change itYour team learns nothing — dependency is the productThe same template as your competitorOption B — Gabriel, direct Live
You talk to the person doing the work. Always.Fixed scope, fixed fee, dated deliverablesRewritten listings, tested creative, ranked keywordsYour team leaves able to run ASO without meOne category, one strategy, your app only03 — Four weeks, no decks
The teardown
Your listing, five competitors, your keyword reality — pulled apart. The honest version, including the parts you won’t like.
The rewrite
Title, subtitle, keyword field, description, creative order. Written and handed over ready to paste.
The test
Ship, measure, cut what lost. One variable at a time, so you know which change earned the installs.
The handover
The system, the calendar, the training. If you never call me again, I did it right.
04 — Receipts, not a logo wall
Ask me to open any file on the callKeyword reset
The market, semantic field and ranking opportunity — documented before a single metadata change ships.
Creative order
One controlled hypothesis at a time, measured against conversion rather than creative opinion.
Listing rewrite
Every field rewritten and handed over ready to paste, with the reasoning your team can reuse.
GM
Gabriel Machuret
Author · speaker · ASO consultant. Trainer to in-house growth teams.
Limited engagements open
05 — Twelve months, same outcome
Illustrative fee comparisonThe agency
$96,000$8,000/mo × 12 — 6–12 month lock-inJunior exec, rotatingKnowledge left in-house: noneDirect with Gabriel
$9,500Fixed project fee — one engagementGabriel, on every deliverableFull system + training, handed overApply to work with me06 — Free teardown
Send me your app.
I'll tell you
what's broken.
Five-minute video, no call, no pitch. Your title, keyword field, first three screenshots, and the one thing costing you installs right now. If your ASO is fine, I'll say that too.
07 — What agencies tell you about me
“One person can’t scale to our portfolio.” +
One person wrote the strategy at every agency you’ve hired — the other eleven forwarded it. I take a fixed number of clients at a time, which is why the work ships. If your portfolio is genuinely too big, I train your team to run it and step out.
“Who covers you when you’re unavailable?” +
Fixed scope with dated deliverables, not an always-on retainer you pay for regardless. You know exactly what lands and when — and after handover your team isn’t waiting on me either way.
“ASO needs constant monthly management.” +
ASO needs decisive changes, then patience while the stores respond. Monthly management exists because monthly is how agencies bill, not how ranking works. Weekly keyword churn is a charge for noise.
“Cheaper must mean lower quality.” +
You’re not paying less for the work. You’re not paying for their sales team, office, account layer or the pipeline built with the last client’s budget. Remove those and the same expertise costs a fraction.
“What if we already have an agency?” +
Start with the free teardown and hold it next to their last report. If they’re doing the work you’ll see it. If they’re describing the work you’ll see that too — and you’ll know which conversation to have.
Stop funding
someone else's
office.
A limited number of engagements at a time, in one language: what we change, when it ships, what it costs. If we're not a fit I'll tell you on the first call and point you somewhere better.
Agencies love spending your money. Flip the switch.Apply to work with me