Find the constraint
We look at your listing, competitors and available store data. First decide whether the problem is discovery, conversion or the promise your app makes.
Independent ASO consultant · Gabriel Machuret
App Store Optimization.Gabriel, direct.
Get the keyword decisions, listing copy and screenshot priorities your app needs. Work directly with me on the App Store and Google Play, with a fixed scope and a handover your team can use.
For founders and app teams · Scope and fee agreed upfront
Choose the help you need
What needs fixing?
Find the real problem
An ASO audit that separates discovery, messaging and conversion questions, then puts the next actions in order.
Explore the ASO audit →Improve your listing
Keyword choices, metadata drafts and screenshot direction for your product, audience and priority market.
See iOS optimization →Build your team’s skills
Work on your own app, learn how to assess the evidence and leave with reusable decision templates.
Explore team training →Working on Android? See Google Play optimization. Need creative help or new markets? Explore screenshot and conversion work, ASO localization or all ASO services.
See how I think
Explore all app analysesThe listing.
The reasoning.
The next test.
Open a teardown to see the screenshots, competitor context and specific changes I would investigate. This is the kind of reasoning you should expect from an ASO review.
Health & wellbeing
ASO Audit: Calm
Two frames of credibility. Where is the experience?
Actual screenshots, three competitors and a proposal to bring the bedtime experience forward.
Screenshots, copy & test plan
Education
ASO Audit: Duolingo
One learning app. Several reasons to install.
Language lessons meet chess in the opening sequence. See the evidence and a focused creative alternative.
Screenshots, copy & test plan
Health & fitness
ASO Audit: Strava
Sell the activity—or the people around it?
Awards, community and activity recording: what the first three screenshots show, and what to test.
Screenshots, copy & test planIndependent editorial analyses, not client results. Imagery is conceptual; each brief defines its evidence and proposed tests.
From diagnosis to handover
Useful work.
A clear next move.
Prepare the changes
A keyword shortlist with reasons. Listing copy ready to review. A screenshot brief that gives your designer something useful to build.
Make a clear test
Agree what changes, who publishes it and how to judge the result. Traffic and the evidence determine the next decision.
Hand over the method
You keep the drafts, priorities and reasoning. Your team should understand what to do next and why.
Gabriel Machuret
ASO consultant, author and educator. The person you speak to is the person doing the thinking.
I teach app teams how to research keywords, review listings and make better creative decisions. This site lets you inspect the method before hiring me: public app teardowns, practical guides, free tools and a complete ASO course.
Free public listing review
Your app.
My first impressions.
Send your store link. I’ll reply with a short video reviewing your visible metadata, opening screenshots and the first things I would investigate. No call required.
A public listing cannot show me your private keyword field or conversion data. If the next decision needs a deeper audit, I’ll explain why. The free teardown is a starting point; the paid ASO audit provides a scoped diagnosis and action plan.
Prefer to work through it yourself?
Learn. Try. Decide.
Free ASO course
Sixty lessons covering diagnosis, keyword research, metadata, creative tests and your operating plan.
12 free ASO tools
Prepare keyword research, compare listing drafts, build a screenshot storyboard and review your audit priorities.
Practical ASO guides
Choose the question you need answered, follow a worked example and use the related tools.
Before we work together
Good questions.
Who will actually work on my app?
Me, Gabriel Machuret. You discuss the problem with the person making the recommendations. Any design, implementation or native-language work is named in the scope before we start.
Should I start with the free teardown or a paid audit?
The free teardown is a short video review of what I can see on your public listing. A paid audit investigates a defined store and market in more depth, including relevant console evidence when available, and produces a prioritized action plan.
Can you help if we already have an ASO agency?
Yes. I can review a listing, challenge a keyword decision or give you a second opinion on a proposal. You can start with a specific question without replacing the team you already have.
Do you work on both iOS and Android?
Yes. App Store and Google Play work is scoped separately because their listing fields, audiences and testing options differ. Tell me which store and market matter first.
What does it cost, and do I need a retainer?
The fee and deliverables are agreed before work starts. My consulting is scoped as a project, with a defined handover. Send your app, market and main question so I can recommend the right starting point.
Can our team learn to do the work?
That is the point of a useful handover. You can also work through the free course and tools, or arrange training built around your own listing and the decisions your team needs to make.
What should
your app
do next?
Tell me which store and market matter, and what you want to improve. I’ll reply with the right starting point, the information needed and how we could scope the work.
Already working with an agency? A second opinion or a defined project can fit alongside your current team.