Global ASO: A Brilliant Opportunity plus Some tips for success

Trivia: Only one-seventh of the world’s populace speaks English? Also, about 340 million speak English as their first language (source: Ethnologue). With this in mind, it leaves more than six billion people who won’t get the message if you have the English-only attitude towards your app.

If you sell a service or apps that are available international, localizing your app’s metadata on the app store may be a large opportunity, especially in case your mobile app is near maxing out its cutting-edge ASO ability.

In my experience, my apps have improved its traffic by 50 percent via translating it into more than one language. So, while you think about how big the world app market is, these styles of consequences aren’t unreasonable to assume.

For the reason of this article, I’m talking about going global for app store optimization, however, the identical opportunity applies across SEO, paid search, and social media.… Read More

ASO 2017: How To Dominate The App Store’s Search Results

From its earliest day, the app store’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple app with a good app icon that has now become synonymous with the mobile search giant’s business. Searching amidst the world’s vast data, both Google and Apple cleverly cataloged and categorized apps using their proprietary search formula, which assessed the ASO keyword rankings to any given app.

For a few years, the Apple search worked seamlessly, repeatedly predicting the most relevant search results every single time, again and again. It was so good that it sent shockwaves online, digitally obliterating its rival (Google) over time. However, as Apple’s clever app store search engine grew into a colossus companies, and both individuals and businesses realized the inherent power of appearing organically at the top of any app search, things began to change.

These changes occurred at the behest of some unscrupulous characters who were hell-bent on gaming the ASO ecosystem.… Read More

ASO 2017: Instagram ads for your mobile app install campaigns

As the battle for mobile app ad placements rages on, Instagram’s latest ad offering has many mobile app marketers itching to see how ads perform on their social network.

Instagram has always been protective of its users and quite hesitant to open the floodgates – while it started rolling out ad options to big brands way back in 2013, it only opened up Insta-ads to all businesses in September of 2015.

This 2017,  all businesses are on level playing ground, that is why I am here to tell you what the buzz is all about and how your app can get new users and more installs with the help of Instagram app ads.

First of all, What Are Instagram Ads for Apps?

Instagram ads for mobile apps are sponsored ads that appear within the usual Instagram image feed, allowing advertisers pay to get in front of Instagram’s photo fans.

Instagram ads are commonly used to promote various offers, drive website visits, and, for the purposes of our discussion, drive mobile app installs.… Read More

How to Optimize Your Google Play Store’s App Details Page

Get discovered on Google Play search today!

Google Play search is a primary tool for users to find relevant, and popular apps on the play store. Ensuring that your app and Store Listing are detailed and optimized is an essential factor in getting discovered by users on Google Play.

Yeah, optimizing your app’s details page to attract maximum users is a must. Why? Once your app hits the Google Play Store, it is pitted against thousands of apps and needs help to get noticed amongst the competition.

Here, I’ll discuss how you can optimize your app’s details page in the Google Play Store since not much has been discussed on the topic yet.

First, here is why optimizing your app details page for search is important on the Google Play Store: search represents 80% of organic downloads. I’ll admit that “organic download” is quite a vague criteria, but still.

So, how to optimize the app details page the right way?Read More

Icon Split Testing in ASO – consider your competitors

One of the biggest roadblocks to App Icon Design is A/B Split Testing.

As you guys probably know, it can take several days for Apple to approve your app (unlike in Google PlayStore, it just take several minutes). For me, this is a long time to wait to find out the impact of your icon design change. This flaw puts a serious limit on how many icons you can test in a month just for a certain app.

On top of that, since you are not testing the icons at the same time, your data may be skewed by day of the week or seasonal fluctuations. Also, since you’re just testing your icon designs based on your own ideas and designs, you’re missing a lot of things because you can also split test your icons against your competitors, which is the better way.

To know more about the best testing method that will save you a lot of time and help you get to a winning design quickly, visit my website:

In A/B Split Testing your icons, you can use third party testing services to quantitatively measure your results.… Read More

Improving your ASO research – with your own Database

Building your own database of keywords is one of the best ways to literally improve your data and get a better approach to ASO.

our ASO keywords are the keywords and phrases in your app that make it possible for people to find your it via app store search engines. An app that is well optimized for the search “speaks the same language” as its potential visitor base with keywords for ASO that help connect searchers to your app. Keywords are one of the main elements of ASO basics.

We need to know how people are looking for your app, in order to make it a lot easier for them to find it — otherwise, they’ll land on one of the many other apps in the App Store search results. Implementing keyword ASO will help your app rank above your competitors.

This is why developing your own list of keywords is one of the first and most important steps in any ASO initiative.… Read More

Apple App Store Improvements – Are We Ready for the Inevitable Change?

When someone or an entity imposes a change you don’t like, what do you do? Do you resist or embrace it? How about, when things aren’t changing at all. Do you adapt easily or prepare for a change? Do you practice how you’ll deal with its arrival? Are you open to all the possibilities change brings?


Well, the reason why I asked you these questions is that a few days ago, Apple announces App Store Improvements for more quality aside from the implementation of search ads. Also, they have updated their App Store Review Guidelines with details on subscriptions, Sirikit and iMessage.

“Quality is extremely important to us. We know that many of you work hard to build innovative apps and update your apps on the App Store with new content and features. However, there are also apps on the App Store that no longer function as intended or follow current review guidelines and others which have not been supported with compatibility updates for a long time.Read More

What to do After you do App store optimization?

So, you’re done implementing your ASO strategy to an app, and have launched it successfully, and you can’t wait to take it to the top of Apple or Google Play store rankings.

You’ve also promoted it on social media and got so many PRs, but there’s hardly any progress on your app downloads.

Not sure what’s your missing? What could you be doing wrong? Well, I can help you out.

Just so you know, when you’re competing against millions of apps on the App Store, ASO is a crucial goal for mobile publishers around the world to maximize visibility and ROI. This is the reason why you should always look at all the possible ASO methods for marketing your app and getting users to download it.

But then again, I hate to discourage you, but all your ASO efforts are never really over – it’s a continuous effort and process. In fact, once everything is laid out – your description, screenshots, and title are all in place – you’re just getting started.… Read More

Seed Keywords in the App Store Optimization Process

The App store optimization process starts with keyword research and for that, you need to start with Seed keywords, this is not a unique process from ASO , in fact, it comes from SEO… in this video, I try my best to explain how those seed keywords work.

As a definition, Seed keywords are ground or foundation keywords for our ASO strategy. This sort of keywords are won’t change or modify the meaning by modifier words.

The long tail keywords are used to form modifying the seed keywords. This means that:

long tail keywords = Seed keywords + modifier.

Example: When you search a phrase in Google search or the App store for Weight loss, Google/App Store automatically suggests other keywords such as:

weight loss calculator
weight loss pills
weight loss tips
weight loss programs
weight loss plans
weight loss supplements
weight loss foods

Here, “weight loss” is the seed keyword, and the other words that come after it are called modifiers: calculator, pills, tips, programs, and so on.… Read More

The most important Skill for any ASO consultant

Every business needs growth and a complete ROI, that’s why as an aso consultant or service provider, you should provide a complete package of digital marketing services – not to sell you the latest tech fad, but to create an integrated ASO campaign to achieve your client’s goals within their budget, using the most cost-effective ASO tactics—digital and otherwise.

Claiming to be an ASO master is easy. Becoming a good one is a whole other challenge.

For me, a true effective ASO master needs both theory and practice. One is not enough, you need to actually have both.

To gather the ASO knowledge required, I would advise you to enroll in my ASO Course (with free video tutorials). I’d also encourage you to read my ASO Bible (ebook available at Amazon) and my ASO/app marketing blog.

Once you are confident enough and have understood the major principles and techniques of App Store Optimization, it’s now part to put your knowledge into practice.… Read More