Getting Started with App Keyword Research

Let's talk about Keyword Research, shall we? Can’t know what to target if don’t know what people are actually looking for Keywords perform differently depending on many factors: location, platform, etc Adapt keywords for your market Know what market you will target and do the research with those market characteristics in mind ...

Introduction to App Store Optimization Tools

Do you need ASO tools? Learning time – worth it to change tools? Effectively using the tool? If too much time or effort then could consider the change. Quality/accuracy of the data – make sure to compare any questionable results and ditch any tool that isn’t reliable. Future of the tool – new features being developed? Changing market demands require...

Do you really need App Store Optimization Tools?

When can’t find info that you’re looking for: Verify info manually Before getting to far ahead, check your manual findings against the results of the ASO tool Example: verify number of competitors ASO tool says you have in the actual app store by searching and counting manually For obvious, glaring errors in the ASO tool – contact the company ...

Effectiveness of App Store Optimization – Niche Marketing

Does ASO always works? No really.. Check why Relying on experience and market research vs. solely on data ASO tools good as a reference pointReal source of data & intent is in the end user/target audience Only really need 100-200 people that are willing to buy (don’t focus on 1000’s of downloads) Intent, long tail keywords and understanding the market Gather first-hand...

App Store Optimization Outsourcing

If you are planning to outsource your ASO, you need to keep this in mind Considerations when hiring Before hiring from ODesk or Freelance – understand their methodsASO is a process – not a skill Keyword research, obtain data, etc Virtual assistant training Have a working system to filter keywords using a specific process Process overview Identify the following: searches, long tail keywords,...

Things to Keep in Mind in App Store Optimization

Avoid manipulation of algorithm App stores hate (there are humans) and can identify: 1. Keyword stuffing (title and/or description) 2. Many apps with the same code targeting a different target market 3. Review & download manipulation Eventually this type of behaviour will backfire Best to be soft when implementing ASO Can run into problems if outsourcers don’t follow the rules of each app...

App Marketing Research and why it matters in ASO

Market Research in your App Marketing - ASO Land • Searching and investigating apps in the app store via your own search Enter a keyword slowly to see “suggested” words that come up Then, what is the competition for each those keywords Not only about number of competitors but how big are the competing apps Another resource: Google keyword planner (keyword...