Understanding the Value of Keywords in ASO

Keywords are not just keywords are your getaway to success if you know how to do it properly Narrow keywords may have less competition, less traffic but higher conversion. But how narrow is too narrow and what about weakly related keywords? Example: using “snowman” keyword for a Santa Claus game with no snowmen in it. A2: Need to...

App Store Optimization – Optimizing your App Title

... Balance between memorability & optimization Memorable (branding) Short name good for branding but not for optimization (lack of keywords)Longer titles are better because contain more keywords (keyword rich) But going overboard with a long name can be considered spam in the store (over-optimization) Apple may refuse an app with a spammy title ...

Keyword Selection in Apple App Store

Considering Keywords is not easy, and there are a few considerations we need to keep in mind in the Apple (iOS) app store 100 character field for keywords (comma separated) A short field to trigger all the keywords we might want No spaces between characters! Use short keywords (many characters) Use shorter words with similar meaning Triggering combinations of long tail keywords Break...

Speed factors in App Rankings

Does Speed matters? Download speed is important for rankings – faster is better User may stop if app is too big Apple and Google Play like smaller, faster apps – they know the download success rate is higher ...

Introduction to Google Play ASO

Let's talk about ASO , shall we? • How does Google Play work? Like Google. Search company Smart search algorithm compared to Apple What is google philosophy? Understand basics of SEO to better understand Google Play search environment Link building, social signals, on-page website elements ASO is similar to SEO – base new algorithms on ones that already work ...

Google Play Optimization Considerations

If we do Google Play Optimization No keywords – description instead Optimize app description like a website Understand SEOUse keywords In a comprehensible & relevant way – not just a pile of keywords Don’t over-optimize in Google Play Homework: Read more to fully understand over-optimization & keyword stuffing ...

Using Google + (Plus) in your App Store Optimization Strategy

Why you need to think again about Google + Google plus separates the spammers from the genuine users A tool to interact How to build authority?Use profile as much as possible, get involved in circles More community involvement = more authority Empower yourself Use all google properties to increase your authority Leads back to Google App Profile ...