It has been a few quite months, and it seems the ASO world has now been a bit more stable.
What stable means?
Less amazing offers, less hype and the stability of an industry that for a few seconds went completely crazy with the trend of let’s make a lot of money with apps.
Less people are making money but the once that are making money are now investing money to do so. (finally!)
It seems App store optimisation is now a must, but we are still facing the problems of understanding if we need to do it or not.
Today I want to tackle 5 mistakes App companies are still doing with ASO and why this needs to be tackled heads on before companies waste more money with more unsuccessful marketing strategies.
They have no idea ABOUT ASO.
This is like booking a hunting trip without ever shooting a rifle.… Read More