App Launch Marketing Checklist

Launch Marketing Checklist Many people struggle launching an App, what things to do, what not to do, so I have decided to make this post and eventually improve it step by step in the next months.I've broken down the launch marketing tactics according to the day. Some of these tactics require preparation in advance. Please reference the...

App Annie as an ASO Tool: How to use it

We all know how that App annie is one of the most useful tools we can use, but for a while the use of App Annie has been focused on analytics and not a lot on "proactive reseach" The App store optimization functions of App Annie are not new, but it seems that developers don't know yet...

Dear App Publisher: Don’t do App Store Optimization

Please do not do app store optimization, if you don’t have a clear plan.


The problem with ASO is not ASO but is the people that want ASO… app store optimization works, but works when is part of a strategy in the same way jogging can help you to lose weight if you eat healthy.

App store optimization needs to be part of a full process and the problem we are facing now with the arrival of 2016 is that more app companies are becoming more mediocre in their app marketing strategy methods.

Read More

App Store Optimization in 2016

We all know that App store optimization is here to stay but what about ASO in 2016. What can we expect next year?
Before we move to topics like iOS9 let’s talk about what will be the real scenario for ASO in 2016… and that my friends is : social.

Social media is going to be where the game is being played and many app companies are going to need to step up their game because their social strategy sucks.

Yes, it is time to stop asking your interns to run your Facebook strategy and to realize that social media is more than asking for likes and asking people to download your app.Read More

App Store Optimization : Mistakes we are still doing

It has been a few quite months, and it seems the ASO world has now been a bit more stable.

What stable means?

Less amazing offers, less hype and the stability of an industry that for a few seconds went completely crazy with the trend of let’s make a lot of money with apps.
Less people are making money but the once that are making money are now investing money to do so. (finally!)
It seems App store optimisation is now a must, but we are still facing the problems of understanding if we need to do it or not.
Today I want to tackle 5 mistakes App companies are still doing with ASO and why this needs to be tackled heads on before companies waste more money with more unsuccessful marketing strategies.

They have no idea ABOUT ASO.

This is like booking a hunting trip without ever shooting a rifle.… Read More

What is App Store Optimization

Introduction to App store Optimization Optimizing your app for better organic rankings (ie. App store search) Goal: Give best chance to rank for certain keywords when potential users search. Process of optimization involves several elements of your app including graphics, keywords, title, etc. This course is full of tips and tricks for immediate implementation in your app. ...

The Importance of App Store Optimization

Before we move ahead with App Store Optimization, we need to understand the importance of ASO and what exactly bring to the table. • Organic traffic importance 2 types of searchers Browsing (nothing particular in mind) Searching (have something specific in mind) This type converts better and therefore has higher value (more likely to download than browsers) Organic traffic is free, while...

Importance of Screenshots in ASO

Apps are like cookies in a supermarket, you need to display them in a lovely way to be able to sell them in the supermarket display. The Importance of Screenshots in App Store Optimization • Icons & screenshots Screenshots – showcase function of app in an enticing way (like a movie poster) Need a call for action Examples: images of people...

Optimization of your Icons

The optimization of icons is one of those things that we tend "not to really do'.. Icons that convert: Strong colours with a border Recommended glare converts less See casino apps How to compare Don’t get attached to icons or ask people we know Compare against competitors: Put icons (yours & competitors) on a page, take to a local coffee shop and ask:...