Brilliant ASO Opportunities For 2017

March is here so 2017 still young for App Store Optimization

One of the most difficult and yes, annoying, aspects of App Store Optimisation (ASO) is the constant change. once you learn…. they change the rules, right?

As the app store algorithms are continually enhanced to deliver optimum results, techniques to get your app ranking high in the app listings also never stop evolving.

If you ignore the inevitable trends, your app could well be hit by the latest algorithm update and fall into the uncharted depths of app search results. In short, you should never stop adapting your ASO to exploit the latest trends.
In this article, you’ll learn some important shifts in the ASO landscape, and the opportunities that lie within…
Keyword Rankings Are Still Important (And vital)

Keywords are still the foundation of ASO, but how they are used continues to evolve with available technology. In 2017, be sure to pay close attention to semantic and personalized search.… Read More

Posted in ASO

ASO 2017: Instagram ads for your mobile app install campaigns

As the battle for mobile app ad placements rages on, Instagram’s latest ad offering has many mobile app marketers itching to see how ads perform on their social network.

Instagram has always been protective of its users and quite hesitant to open the floodgates – while it started rolling out ad options to big brands way back in 2013, it only opened up Insta-ads to all businesses in September of 2015.

This 2017,  all businesses are on level playing ground, that is why I am here to tell you what the buzz is all about and how your app can get new users and more installs with the help of Instagram app ads.

First of all, What Are Instagram Ads for Apps?

Instagram ads for mobile apps are sponsored ads that appear within the usual Instagram image feed, allowing advertisers pay to get in front of Instagram’s photo fans.

Instagram ads are commonly used to promote various offers, drive website visits, and, for the purposes of our discussion, drive mobile app installs.… Read More

How to Optimize Your Google Play Store’s App Details Page

Get discovered on Google Play search today!

Google Play search is a primary tool for users to find relevant, and popular apps on the play store. Ensuring that your app and Store Listing are detailed and optimized is an essential factor in getting discovered by users on Google Play.

Yeah, optimizing your app’s details page to attract maximum users is a must. Why? Once your app hits the Google Play Store, it is pitted against thousands of apps and needs help to get noticed amongst the competition.

Here, I’ll discuss how you can optimize your app’s details page in the Google Play Store since not much has been discussed on the topic yet.

First, here is why optimizing your app details page for search is important on the Google Play Store: search represents 80% of organic downloads. I’ll admit that “organic download” is quite a vague criteria, but still.

So, how to optimize the app details page the right way?Read More

How To Use ASODesk To Boost Your App Store Ranking

A higher keyword ranking makes it far easier for users to find you in the App Store. In turn, this brings you more downloads and revenue.

Today, we’re looking at an ASO tool that can help with ranking in the App Store: ASOdesk.

ASODesk is an extended analytics and keyword boost campaigns for App Store and Google Play. It was built for both iOS and Android with more and more features being added.

Analytics (Keyword Research and Competitor Analysis)

One of ASOdesk’s most valuable features is its App Store Analytics section, designed to provide you the most accurate data regarding search request so you’d be able to target a strong set of keywords — essential for ranking well.

Keyword Research

With only 100 characters available for keyword selection in iOS each character counts. ASOdesk will make technical recommendations to prevent you needlessly chasing the wrong keywords. For example, the keywords in your app’s title, or plural variations of keywords you already targeted.… Read More

ASO Desk – Competitors Module

So, you have developed an app, you’re done with testing, and you’ve completed your ASO checklist. Then, you saw steady improvements in your organic traffic, but suddenly you realized that you’ve hit a plateau.

So, what can you do next? Check and track your competitors! App competition gets increasingly aggressive as a day goes by because hundreds of new apps hit the app stores, but there are lessons to be learned here if you know what you look for! In this article, you will learn how to reduce your stress and give your app the best shot at success. How? By eliminating as many variables as possible, and this means tracking competing apps.

When you track your competition, you will understand where they are strong and where they are weak. Then you can learn from their strengths and try to exploit their weaknesses.

With ASODesk, you can do just that. It may not be a robust ASO tool but here, you can view an analysis report of your competing mobile apps, for free.… Read More

ASOdesk : The Best ASO Tool in the market?

Disclaimer:

I’m working very close with ASOdesk as their consultant.
I believe in ASOdesk as the next level of ASO tools in the market and I’m proud to promote them.
Why? Because they rock, the tool is solid and it’s simply the best ASO tool in the market. 

 

Say bye  bye to old ASO Tool = Welcome to ASOdesk


So you have a mobile app that you need to promote (game or app) = good.

You already start looking for ASO tools, you read every single ASO blog, you buy my book, you watch my videos and now you are ready to implement ASO for your new app.
Yes.. you are ready to implement everything you learn and that’s why you join different ASO tools and then you realize that READING ABOUT ASO vs DOING ASO it’s very different.

Why? Well, when we try to apply ASO, what we learn in theory and what the results we obtain during the practice are very very different.… Read More

Icon Split Testing in ASO – consider your competitors

One of the biggest roadblocks to App Icon Design is A/B Split Testing.

As you guys probably know, it can take several days for Apple to approve your app (unlike in Google PlayStore, it just take several minutes). For me, this is a long time to wait to find out the impact of your icon design change. This flaw puts a serious limit on how many icons you can test in a month just for a certain app.

On top of that, since you are not testing the icons at the same time, your data may be skewed by day of the week or seasonal fluctuations. Also, since you’re just testing your icon designs based on your own ideas and designs, you’re missing a lot of things because you can also split test your icons against your competitors, which is the better way.

To know more about the best testing method that will save you a lot of time and help you get to a winning design quickly, visit my website: http://asoagency.com/

In A/B Split Testing your icons, you can use third party testing services to quantitatively measure your results.… Read More

Improving your ASO research – with your own Database

Building your own database of keywords is one of the best ways to literally improve your data and get a better approach to ASO. http://asoagency.com/

our ASO keywords are the keywords and phrases in your app that make it possible for people to find your it via app store search engines. An app that is well optimized for the search “speaks the same language” as its potential visitor base with keywords for ASO that help connect searchers to your app. Keywords are one of the main elements of ASO basics.

We need to know how people are looking for your app, in order to make it a lot easier for them to find it — otherwise, they’ll land on one of the many other apps in the App Store search results. Implementing keyword ASO will help your app rank above your competitors.

This is why developing your own list of keywords is one of the first and most important steps in any ASO initiative.… Read More

Apple App Store Improvements – Are We Ready for the Inevitable Change?

When someone or an entity imposes a change you don’t like, what do you do? Do you resist or embrace it? How about, when things aren’t changing at all. Do you adapt easily or prepare for a change? Do you practice how you’ll deal with its arrival? Are you open to all the possibilities change brings?

change

Well, the reason why I asked you these questions is that a few days ago, Apple announces App Store Improvements for more quality aside from the implementation of search ads. Also, they have updated their App Store Review Guidelines with details on subscriptions, Sirikit and iMessage.

“Quality is extremely important to us. We know that many of you work hard to build innovative apps and update your apps on the App Store with new content and features. However, there are also apps on the App Store that no longer function as intended or follow current review guidelines and others which have not been supported with compatibility updates for a long time.Read More

What to do After you do App store optimization?

So, you’re done implementing your ASO strategy to an app, and have launched it successfully, and you can’t wait to take it to the top of Apple or Google Play store rankings.

You’ve also promoted it on social media and got so many PRs, but there’s hardly any progress on your app downloads.

Not sure what’s your missing? What could you be doing wrong? Well, I can help you out.

Just so you know, when you’re competing against millions of apps on the App Store, ASO is a crucial goal for mobile publishers around the world to maximize visibility and ROI. This is the reason why you should always look at all the possible ASO methods for marketing your app and getting users to download it.

But then again, I hate to discourage you, but all your ASO efforts are never really over – it’s a continuous effort and process. In fact, once everything is laid out – your description, screenshots, and title are all in place – you’re just getting started.… Read More