How is your ASO month going? Last month I decided to go deeeeeep into some polemic topics regarding ASO. In many of these articles I vented a bit , while in other ones I really try to introduce some topics 1. Understanding ASO As A Powerful Market Research Process In 5 Steps We tend not to talk about...
In the world of ASO tools they are 2 type of companies: The once that make cute blog posts while their tool is useless, and the once that DO stuff. Sensor Tower DOES. They improve, their dashboard keeps getting better and better...
[fusion_text]If you don’t know what sandbox is … it means you are a lucky person. You don’t come from the horrible world of SEO, where sandbox became a term related to that mysterious factor that can delay your website from ranking . The sandbox has been discussed for years in the SEO industry as a potential reality. Hundreds...
Do you have ASO cojones?
When I started this, nobody spoke about ASO.
Now I’m happy to announce this whole game of App store optimization is now main stream and now finding content, finding tutorials, courses, slideshows… it’s easy.
There are great content providers out there, some of them are old and classic like Stefan Bielau (Sorry for calling you old man mate) … and some are new and full of interesting latino blood like Evaldo Rossi
But regardless who writes, the question is…
what the heck are we really writing about?.
So far the trend of the App industry is one:
Let’s re-tweet the same stuff over and over
Let’s talk about the same topics
Let’s scrape the same content written 2 years ago about ASO (yes I wrote it before) and let’s send it to sites that are famous for light, and irrelevant content that instead of educate, only spread he same noise (Venture Beat it’s a great example of this type of strategy)… Read More
In my first book I completely ignored the concept of competition and during the last months I have seen that more and more people seem to obsess about the idea of difficulty when doing ASO.
The conflict regarding the idea of keyword difficulty is thanks to the “score” of difficulty provided by ASO tools.
Although this score is a “nice” thing to have, it makes us lazy to really understand who we are competing against and to go deeper and analyze the real levels of competition and difficulty for desired keywords.
… Read More